Tuesday 20 April 2010

Scaling the shelves

The lovely people at Management Today asked me to create an illustration about certain successful independent products doing well in supermarkets. Obviously it's not easy for these small companies, so I decided to show their products literally climbing the shelves.

First I started with a pencil line drawing on some stretched watercolour paper. When there is lots of detail involved sometimes I work up an acrylic underpainting to establish the tonal values and effectively seal the drawing so it doesn't disappear when I apply watercolour. However I did actually shade certain areas in pencil beforehand because the medium offers more control and I can erase my mistakes!

With the acrylic underpainting I concentrated on the background to try and set this back from the characters.

The finished illustration with watercolour and gouache over the acrylic underpainting.