Advertising Fun!

Here we have a couple of illustrations I completed for Admap Magazine. I've never worked for the magazine before but they now use an Art Director I know so I was in reasonably familiar territory.

The concept was simple but effective. Advertising agencies are increasingly using games and fun activities to promote their products, this seems to have really taken of online in the last few years. The main illustration was to suggest this by showing a bright and colourful funfair scene growing out of a man's head. The head had to be suitably pensive and grey to emphasize the punchy funfair on top.

Below you can see the main feature, a detail and a spot illustration.

As you can see the style is very different to what I normally produce but it often pays to expand your skills in any walk of life. I'm sure a few years ago I would have struggled to mix pencil, Illustrator and Photoshop and still achieve the same standard.