Tuesday, 16 November 2010

'Not On The Rocks' Illustrations

I'm certainly not old enough to remember the highly detailed black & white illustrations that used to be printed in newspapers. I once was lucky enough to visit a designer who started his professional life inking furniture drawings for a local rag, he showed me some of his old work and we both lamented the disappearance of that old style.  Imagine my excitement when an offer of work came through asking me to pastichean old Whisky advert but include a few modern elements.

The article was about the Morrison Bowmore distilleries being a uniquely British affair that had customers all over the world. The main illustration and spot were to show the tradition of Scotch making and the modern machinery involved in the process.

Above is the main illustration which has some of the modern elements in the decoration (dials, meters, arrow diagrams and LEDs).

Below are the all the bits I did for the article printed in the final magazine.

No comments: